Download Logo. Close this module. Subscribe to our Newsletter 1CloudHub. First Name John. Last Name Smith. Your email johnsmith example. If you force publications and influencers to stitch together an article from a Frankenstein's monster of sources across the internet, chances are most will give up before it's time to electrify the article and give it life.
A good press kit will not only allow you to tell other people what's great about your game, what makes it special, and why it's worth playing—it will allow them to tell even more people those same things. Industry press and influencers are inundated with requests for coverage every day, so it's not just enough to have a press kit—you need to have a damn good one. Consider once again the purpose of the press kit, which is to make it easier for others to get a quick-and-dirty overview of your game.
Press kits should take into account anything that generally gets mentioned when a game is covered, as well as the information they need to further follow the game. Think of it as a cheat sheet to help complete strangers quickly get to know your game, your studio, and even yourself.
So what should go into a press kit? It's always important to mind your Ps and Qs, but when it comes to making a press kit, remember your Ws, too:. This should include all of the pertinent information concerning the game itself—the kind of stuff that should lead all coverage so people immediately know what your game is and what it's about. The best way to do this is by beginning your video game press kit with branding visuals, like your logo set against game art or a screenshot.
The "who" includes information about the studio and developers behind the game. This can be a standard factual boilerplate, or you can take the opportunity to add a dash of personal flavor and tell your project's story in your own words.
Also consider when to send your press kit out, as this may effect the content you can feature. For instance, if you're ready to release and angling for reviews, you could include a "request review copy" button for journalists to click.
If you're sending the press kit out early to build a community, you may only have concept art to include. Do you have a release date or timeframe in mind? It's essential to communicate this info, along with anything important on your release roadmap prior to launch. Is there a public Alpha or Beta that you want testers for? A Kickstarter or crowdfunding campaign to drive people toward? The more people that know about it, the better.
Whatever stage you're at, make sure to keep your press kit updated throughout your development journey. Now's your chance to do deeper storytelling about your game, and what exactly makes it worth playing and therefore worth covering. By providing information to answer any questions people might ask, you provide all that is needed to comfortably, concisely, and comprehensively cover your creation—along the lines that you choose to display it.
Usually, coverage occurs in a visual medium, so it's important for journalists or influencers to easily insert or refer to visual resources that build an image of your game for an unfamiliar audience. That's why we recommend including carefully curated graphics packages resplendent with character design and animated GIFs.
The more quality visuals they have to use, the better coverage is going to look, but be selective with the content you include. There's a few options you have in terms of the exact formatting and ordering of the press kit contents, which pretty much come down to personal preference. The main, non-variable aspect across formats is that you should lead with a striking header image and game description so journalists and influencers immediately know what exactly they're looking at.
When it comes to writing style, write as much of your press kit as possible in the third person—not because you want to emulate The Rock, but because it makes it easier for any writers to quote directly from your press kit. Another point of friction removed! Include a permissions disclaimer on your press kit, assuring journalists that they're allowed to reproduce the contents for commercial use.
After all, you send out press kits because you want the selected information to proliferate. Feature your press kit prominently on your website, preferably with its own menu tab to make it easy to find. Remember: the role of the press kit is to take as much effort as possible out of looking for info. Anyone who arrives at your homepage shouldn't have to hunt to find it, so don't hide it away.
You can include your press kit on Google Docs or Dropbox as a downloadable PDF with graphics in a ZIP file, but having it readily accessible online is essential, so this should be a backup rather than primary access mechanism. We humans are a superficial bunch, and typos don't reflect well on a project—especially when you're sending them to professional writers, so be sure to proofread. You've done all the hard work of creating your very own video game press kit.
Now it's time to sit back, relax, and watch coverage magically materialize! Video game press coverage doesn't come from thin air. In order for a press kit to work, you need to actually approach the press with it. To see what press kits can look like out in the wild, take a look at the efforts and platforms of these indie successes: Shovel Knight , Opus Magnum , Hollow Knight , Celeste , and Furi.
If you looked at the fine print, you'll see that some of these press kits were created or auto-generated using presskit aka "do presskit" by indie developer Rami Ismail of Vlambeer. It's a good and free! You can grab this from your Looka social media kit or find out more about profile and cover photo dimensions here.
You can grab this from your Looka social media kit or find out more about profile and header photo dimensions here. Note: Unlike Facebook, where you create a business page from your personal account, you create a separate account for your project or business on Twitter. To start, make sure you have a correctly sized PNG logo file to add to your Instagram page. You can grab this from your Looka social media kit or find out more about profile photo dimensions here. Note: We recommend changing your profile photo on your phone, as you cannot upload PNG files when changing your Instagram profile photo on desktop.
You can email the logo file to yourself and save it to your phone. You can grab this from your Looka social media kit or find out more about logo and cover photo dimensions here and here. You can grab this from your Looka social media kit or find out more about the profile and cover photo dimensions here and here.
To start, make sure you have a correctly sized PNG logo file to add to your Pinterest page. To start, make sure you have a correctly sized PNG logo file to add to your Etsy page. To add or change your cover photo image at the top of your page, formerly called a banner :.
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